How to Become CEO: The Rules for Rising to the Top of Any Organization

Want to be boss? This primer from marketing entrepreneur Jeffrey J. Fox purports to help you achieve that ambition. Among his 75 bromides: Don't have a drink with the gang. Skip all office parties. Always remember your subordinates' spouses. Send handwritten notes.

Jeffrey J. Fox is the founder of Fox & Co., Inc., a premier marketing consulting company. He has held top positions at such companies as Loctite, Pillsbury, and Heublein, Inc. He has been a guest lecturer at Harvard Business School as well as at Dartmouth’s Amos Tuck School, the Conference Board, and other organizations. He lives in Farmington, Connecticut.